Find more info about the project by following this link!
design
Napperon
involves
graphic & web design・social media・copywriting・motion graphics
client
Institut Français du Portugal - IFP
year
2022
Porta-vozes do oceano ・ Porte-paroles de l’océan
An educational project promoted by the Embassies of France and Portugal and the Institut Français du Portugal (IFP), along with the Camões Institute in France, within the scope of the Portugal-France 2022 season. It involves students in 18 Portuguese and French cities creating bilingual campaigns about ocean pollution caused by plastics. The copywriting serves as a youth-awakening manifesto to highlight the importance of preserving the ecosystem and sea animals while reducing pollution's impact. The logo was designed to function bilingually by default. It works flexibly, playing with the representation of female and male teen activists. Each graphic element was drawn specifically to enhance the vision of the project through symbolic figures of animals and nature while showcasing them with strong, vibrant, fresh, expanded, and playful blue color that can be applied in any printed and digital support. It resonates with the young generation also tangible to mature the audience's sensitivity.
